Circular Economy - The Human Component | Panasonic

Along with changes in customer lifestyles, there is now a growing global trend for customers to use only specific functions of a product, rather than using or owning the whole product, and building a circular economy for sustainable economic growth has become a major economic strategy around the world. Panasonic is introducing the idea of circular economy and moving forward in efforts to promote effective utilization of resources and maximization of customer value.

Discover how Panasonic is transitioning our products and business operations towards more circular ones, as Markus Reichling, General Manager Green Transformation, Panasonic, highlights the specific examples of our initiatives; MULTISHAPE as an example for circular design, TV refurbishment as an example for closing the product loops and PETEC recyclying as an example for closing the material loops.

[This video was produced for Panasonic by BBC StoryWorks Commercial Productions.]

The Human Component is an online branded series developed for the Consumer Technology Association and produced for them by BBC StoryWorks Commercial Productions. Through compelling human-led films and immersive written content, the series features innovative technologies that are helping to support a more resilient planet, stronger societies, and healthier communities.

Explore the series : http://www.thehumancomponent.org/
*For UK and China residents, click here: https://cta.brightcovegallery.com/human-component