Panasonic stories in 60 sec: The Process of Creating the future

The future doesn’t take shape all at once.

At the exhibition, The Process of Creating the Future, held in Kyoto, Panasonic’s design team showcased the very process of value creation—from insights into people and society, through continuous trial and error, to turning ideas into tangible outcomes.

In this episode of Panasonic Stories in 60 sec, we share the thinking behind the exhibition and its key highlights.

How has the scope of design changed? What are the day-to-day design steps?

Discover the stories behind value creation in the video.

※The information in this video is accurate as of the time of publication and may be subject to change without notice.