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A new, harmonious relationship between nature and cities - Milano Salone 2013 [Panasonic]ch.06

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Click on the image to watch the video. Length: 4 min 14 sec
Panasonic took part in the Milano Salone 2013. [2 min 20 sec]

Milano Salone, one of the largest design exhibitions in the world, takes place in Milan, Italy. Many companies and designers from all around the world come to Milan to take part in this festival of design organized all around the city. This video report introduces Panasonic's exhibit at the Milano Salone 2013. Panasonic's theme was, "Energetic Energies." The architect, Mr. Akihisa Hirata, who designed Panasonic's exhibit for 2 consecutive years, said that he wanted to express the relationship between nature and man or a city vibrant with technology. He used 6,000 miniature solar panels to express the theme and this relationship. Please take a look at what Panasonic's showcase was like.

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Energetic Energies 0min 36sec

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The venue for Panasonic's exhibition was the Milan University known for its majestic buildings. [0 min 36 sec]

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Panasonic's exhibition theme is Energetic Energies. [0 min 48 sec]

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The white cubes represent buildings, and the solar panels represent plants that cover these buildings. [1 min 5 sec]

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This innovative vision for a city of the future was brought to life when cities and nature become one. [1 min 8 sec]

Panasonic's theme at Milano Salone 2013 was "Energetic Energies" and this was the main presentation. 6,000 miniature solar panels cover the white cubes that represent buildings in urban cities like plants, and the group of buildings covered by these plants form hills and mountains. In this city of the future, technology and nature are harmoniously integrated. Mr. Hirata explained, "Solar panels create energy from the sun. In that sense, they are very similar to plants." This thinking is where the vibrant concept of this exhibition originated.


Designing light with LED chandeliers 2min 26sec

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LED clear light bulbs emit a nostalgic warm glow. [2 min 38 sec]

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These stylish chandeliers even design the light. [3 min 4 sec]

At the exhibition, Panasonic introduced LED chandeliers developed in collaboration with designers in Milan, which use LED clear light bulbs that emit a nostalgic warm glow. Not only do they save energy, by designing light, these chandeliers proposed new possibilities for LED lighting.


Eco Learning Program for light 3min 16sec

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In the Eco Learning Program for light, children had a go at using hand generators to create energy and made paper-covered lamp stands. [3 min 28 sec]

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The children took a tour around the exhibition and learned about energy from the perspective of art. [3 min 42 sec]

An Eco Learning Program on light was also held at the same time as the Milano Salone. The children created energy using hand generators, made paper-covered lamp stands, and visited the exhibition, learning about the importance of energy from 2 different perspectives, education and art.


< OTHER INTERESTING VIDEOS >

For more information about Panasonic's exhibit at Milano Salone 2013, please also take a look at the following video reports.

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Click on the image to watch the video. Length: 1 min 23 sec
Energetic Energies | Milano Salone del Mobile 2013

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Click on the image to watch the video. Length: 1 min 23 sec
LED Chandelier | Milano Salone del Mobile 2013