Global Home> Channel Panasonic>Video Review>ch.04>Panasonic's CSR activities that are deeply rooted in its local business

Video Review

Panasonic's CSR activities that are deeply rooted in its local businessch.04

< VIDEO REVIEW >

review

Click on the image to watch the video. Length: 6 min 01 sec
A commemorative photo taken at a World Heritage site, the Kilauea volcano in Hawaii. [5 min 05 sec]

In January 2014, Panasonic organized its education program for the next generation, the Kid School in Hawaii. After learning about creating and saving energy in a class on environmental education, they learned about solar power generation by building a model hybrid car. Then they visited a World Heritage site, the Kilauea volcano and learned about the importance of protecting World Heritage sites. Please take a look at some of the activities Panasonic undertakes as part of its CSR activities to help educate the future generation about the environment.

< RECOMMENDED SCENES >

The Kids School in Hawaii [0 min 08 sec]

Panasonic organizes education programs for the next generation, the Kids School, across the world. This time it was held in Hawaii. As part of the Eco Learning Program, the children learned about creating and saving energy in the classroom, and then built their own model hybrid cars. The children learned about solar power generation by witnessing the cars they had just built run on sunlight. And then they visited Hawaii's World Heritage site, the Kilauea volcano, and enjoyed the beautiful nature while learning about the importance of protecting World Heritage sites and the environment.

review

Children listened earnestly during the environmental education class. [0 min 16 sec]

review

They learned about clean energy by building a model hybrid car. [0 min 30 sec]

review

A visit to the active volcano, Kilauea. Water vapors escape from its peak. [2 min 06 sec]

review

Children learned about volcanoes on site. [2 min 10 sec]

Becoming a trusted presence the community through these CSR activities [3 min 21 sec]

Mr. Wang, who is in charge of the installation of Panasonic's solar panels in Hawaii, says that these CSR activities are important to becoming a trusted company in the region. You can see what efforts Panasonic is making to be accepted by the regional community and creating future fans that understand Panasonic's activities.

review

Mr. Wang, one of Panasonic's local partners, talks about how important CSR activities are. [3 min 50 sec]

review

Each CSR activity helps create future Panasonic fans. [4 min 49 sec]

At the end of the video report, Megumi, who taught the children in the Kids School told the children, "You are the one who is going to face the most severe climate change, and you are the one who is going to face the shortage of natural resource. However, you are the one who can make the difference in the future, not us, but you are the one." I think this represents the philosophy of the Kids School. Please take a look for yourself.