< VIDEO REVIEW >
On June 10, 2013 Panasonic announced that it would launch its interior lighting solutions business in 6 Asian countries. This video introduces the new showroom, which will serve as a platform for Panasonic's activities in Vietnam. The newly renovated showroom of the Fortune Electric Corporation, Panasonic's official distributor in Vietnam, located in Ho Chi Minh City, reopened on June 13, 2013. Panasonic has also begun offering a new service that proposes "Lighting Plans" that best fits the customers' needs. With a wide array of LED lighting, Panasonic will offer lighting that is optimal for homes in Vietnam, and also help save energy through lighting in a country where power supply is often unstable and insufficient.
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The newly renovated showroom in Vietnam 0min 14sec
The standard of living in Vietnam has improved alongside its economic development. Hence the demand for electrical facilities and lighting fixtures has increased. This showroom exhibits electrical materials, housing equipment, and LED lighting, and also features a light simulation room, which will serve as a hub for Panasonic's new "Lighting Plan" service. President Luong Vinh Sanh, and business development manager of Fortune Electric Corporation, Ms. Kathy Luong - this wonderful father-daughter duo describes the needs, consumer trends, and the new "Lighting Plan."
Panasonic announced that it will actively promote its lighting business in Asia 2min 33sec
Japan, 3 days before the showroom reopened. Panasonic announced that it would actively promote its lighting business in 6 countries across Asia. While reducing costs by using standard devices (for the lighting source and electrical power supply, etc.) the fixtures will be designed to suit local tastes. The showroom in Vietnam is the first step Panasonic is taking to achieve this goal. Drawing on its know-how cultivated by providing more than 200,000 "Lighting Plans" in Japan, Panasonic will train local experts who will be able to provide lighting plans that meet local needs, and communicate to consumers through the showroom, lighting shops, catalogs, etc.
Panasonic lighting has also been incorporated into the local condominium project 3min 43sec
The "Lighting Plan" not only targets consumers, but also interior designers, architects, and developers. The video report also introduces the showroom's reception party to which Panasonic invited these key individuals, and the SORA gardens, a condominium project developed in the flourishing bed town of Binh Duong Province near Ho Chi Minh City.
Panasonic aims to draw on its know-how and experience cultivated in Japan to make new proposals to Asia and to help create a new lighting culture that reflects local needs. Vietnam is where Panasonic's efforts in the continent will begin, so please take a look.