Panasonic PR People Vlog #5: "BBP" Tour

Panasonic PR People Vlog Episode 5 follows a tour that guides employees from four regions of the world as they visit Japan for a journey through Osaka, exploring Panasonic’s Basic Business Philosophy (BBP). The journey traces the footsteps of Panasonic’s founder through the very place where the company was founded, as well as through the Osaka Museum of History, the Central Electric Club, the Konosuke Matsushita Museum, and the Hall of Manufacturing Ingenuity, all while delving deeper into Panasonic’s BBP.

What was the historical context for Konosuke Matsushita’s founding of Panasonic? What kind of business was Panasonic and what was its scale when it was first established? What was the true mission that Matsushita realized amidst the flow of time? What products has Panasonic created amidst its efforts to embody its BBP? Let’s explore these answers in the video.