SHISEIDO x Panasonic -Thinking about the Panasonic Brand Vol.2

ch.03 Apr 27, 2023
Ms. Mizuki Hashimoto (Executive Officer, Shiseido Co., Ltd.)
x Mr. Yoshihiro Morii (Executive Officer, Panasonic Holdings Co., Ltd.)

As a symbol of a company’s activities and a bond connecting society, the company, and its employees, “the brand” is an important element in management strategy. For Shiseido and the Panasonic Group, brand strategy is a key pillar of management. Panasonic Newsroom interviewed Mizuki Hashimoto, who oversees Shiseido’s luxury skincare and makeup brand, Clé de Peau Beauté, and Yoshihiro Morii of Panasonic Holdings to discuss about the value they seek to deliver through their brands.

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