CES2023: Panasonic Promoting Circularity in Consumer Electronics

Panasonic's home-tech and consumer business is committed to enhancing people's lives while protecting the environment. Michelle Esgar, Director of Marketing and Experience at Panasonic Consumer Electronics Company, unveils Take Back for Tomorrow, a new program for redirecting consumer electronics away from landfills and toward the ultimate goal of upcycling them for use in the production of EV battery cells. This session also unveils new products, including the MultiShape Limited Edition kit, MZ2000 series OLED TV, and LUMIX S5II and S5IIx.

Michelle Esgar, Dir. of Marketing and Experience, Panasonic Consumer Electronics Company