Thoughts on our "Purpose” - Panasonic Connect

ch.02 Sep 06, 2022
At the launch of the company Panasonic Connect,
we developed communications using diverse content and
combined various methods with the aim of creating awareness around the new company.
Four key persons, including CEO Yasu Higuchi, who were closely involved in developing phrasing
for the company’s Purpose and planning the branding campaign talk about their thoughts and hopes for the project.

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