"Connect to Tomorrow" BEHIND THE SCENES - Panasonic Connect

ch.02 Sep 06, 2022
A behind-the-scenes video to share and explain the thoughts and ideas
that went into the creation of a commercial to represent the company’s purpose to
“Change Work, Advance Society, Connect to Tomorrow,” which was first launched in April, 2022.

Due to the spread of COVID-19, a fully remote system for shooting and production was
implemented connecting the director and other production staff in Japan and the filim crew in L.A.
See how a happy video is created overcoming time difference and distance,
by having many people strongly connect.

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