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Developing products that meet local needs (Brazil) [Global Employees | Panasonic]

ch.03 Mar 31, 2017
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Caio Marques of Panasonic Brazil spent 2 years in Japan being in charge of product development. He describes the importance of balancing "consumer needs" with "technology" and "pricing" when developing products. The next generation washing machine that he helped developed after returning to Brazil will enter the market soon.

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