The world's first experiential event using Light ID technology, Hikari De Ginbura

The "Light ID" platform service provides detailed data by linking digital signage, self-illuminating LED signage, etc. with smartphones using Panasonic's proprietary Light ID technology, developed from visible light communication technology. Panasonic will begin offering this service in April 2016, but for 2 days from December 19, 2015, the world's first Light ID experiential event*, "Hikari De Ginbura" (Hikari means light, Ginbura means to take a stroll down Ginza in Japanese) was held on the main street of Ginza located in Chuo Ward, Tokyo.
*As public event using Light ID technology with smartphones of the general public (source: Panasonic)