Channel Panasonic

To realise the 'Technics Sound' we have established no fewer than 100 internal guidelines. These guidelines not only include numerical performance but design reviews, material selection and communication with audiophiles to establish and maintain the true 'Technics Sound'.

Get an insight into how this iconic brand was brought to life.

Find out more about Tehcnics at: www.technics.com

Watch more of our videos from IFA at: www.panasonic.com/IFA