Manufacturing products that meet the regions needs. 'eco ideas' factory in Brazil [Panasonic]

ch.02 Oct 11, 2012
Panasonic's Extrema Factory in Brazil kicked into full gear. The factory manufactures home appliances that meet the region-specific needs of Brazil, such as refrigerators with special compartments for cooling canned beverages to nearly zero degrees Celsius. The factory is also recognized as an 'eco ideas' factory and makes efforts to reduce the environmental impact of the production processes to as close to zero as possible. What is Panasonic's growth strategy for the Brazilian market? Please take a look and find out.

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